Nike Talks Trash
Posted in Eco Fashion, footwear on April 4th, 2008 by Administrator
Nike, no newcomer to getting attention for their corporate responsibility (and sometimes awing lack of), has announced its first foray into “recycled” footwear with the Nike Trash Talk. Now while the shoe isn’t technically recycled, its made from manufacturing waste, I believe this to be more of a semantics issue than anything else. With manufacturers in all sectors now looking for innovative ways to utilize what was previously waste, the world could really do with a catchy word to cover these products. Maybe reclaimed? I don’t care, I’m here to talk about shoes. The Trash Talk, which was released last month in limited quantities in NY and NoLa will be released on April 22 at select House of Hoops stores in the Phoenix Suns color schemes. While in this reviewers opinion, the shoes are fugly with a capital F, thats really my opinion on most basketball shoes, so decide for yourself. Discussing the new kicks Nike footwear designer Kasey Jarvis said: “ We were really looking for a ‘here and now’ solution to footwear waste, and creating a performance product using waste materials felt like a very innovative solution. Using Nike’s Considered design ethos we were able to create a shoe that stands up to the stringent on-court performance requirements but is also more environmentally friendly.” For $100 you can go get your own. Read more on the Nike website.





