
Fair Trade Apparel by Counter Sourcing has slowly begun cropping up in university book stores across the country, demonstrating the feasibility of a t-shirt that actually takes care of its workers. As customers increase their sophistication of the apparel manufacturing process (in no small part thanks to AA’s marketing of their vertical integration), a small but significant market has emerged for clothing that is genuinely sweat-shop free, an often misused and ambiguous label.
Originally applied to farmers, and often considered problematic for manufactured goods, the concept of Fair Trade ensures that third world producers are paid a fair price for their goods sold in developed world markets. The many difficulties associated with “fair trade” manufactured goods were so daunting to Trans-fair USA (the only fair-trade certifier in the US) that they opted out of certifying apparel in a lengthy report published last summer. The major obstacle revolved around the question of whether or not it is acceptable to name a good fair-trade even if not every part of the production chain has been certified (farmer, spinning mill, knitting, cutting and sewing).
As it applied to Counter Sourcing, 17% of the company’s annual sales is returned in various forms directly to those involved in the cutting and sewing of the garment, the most labor intensive steps of manufacturing. Until recently Counter Sourcing was primarily offering only large quantities of custom printed T’s and sweatshirts to its customers, although has recently teamed up with District Cotton to help enter the blanks market.