Unclear on The Concept
I recently received an email about a new(ish) t-shirt company, which is based in Italy or California or Australia and prints on bamboo and organic cotton Alternative Apparel T’s. As I sat down to write review I googled the company’s name, Frustone, to try and get some background on what exactly it means when I stumbled upon a review written by Andy at Hide Your Arms, which pretty much said everything I was already going to say, so maybe you should just go read that.
However, if you really want to hear what I have to say about the line, read on. Basically, after reading the email and the ‘About’ page on their website I walked away feeling like the company is based on an inside joke that I don’t quite get. Maybe its a translation issue or maybe (and likely) I’m just not hip enough to use phrases like “It would be very monkey drummer if …”  That being said after looking at the website, it seems like they are having lots of fun being Frustone-y so more power to them. Additionally, despite my lack of understanding I do like the shirts and always applaud the use of Alternative Apparel over American Apparel, and using water-based inks. The designs are simple and iconic, and all have the word Frustone on them. The Neil Armstrong design (pictured above) is definitely my favorite, while the MLK print lacks enough detail to really be clear. As previously mentioned the use of bamboo/cotton blends from Alternative Apparel make for a pretty comfortable shirt, although they are not cheap, making the 20 Euro price-tag seem pretty reasonable. You can view the website here, its Frustone.
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