the district

Generally the internet employs two primary tactics to encourage conspicuous consumption, either “its really cheap” or “its really limited edition.”  New street/surf wear merchant Jack Threads has boldly launched a dual-pronged attack on weary online consumers. Throw in some irreverant “we’re cool like you” text around the site and it can’t lose, right?  The concept is simple, one item of streetwear every day, severely discounted for 24 hours for online members.  With the success of sites like Shirt-a-day, shirt.Woot, Teefury, and so on, the concept is hardly groundbreaking, however it  does take the platform to a new product range.  The success of the site, which appears to have launched yesterday, most likely depends on their ability to offer genuinely desirable products, instead of just becoming a clearing house for streetwear manufacturers extras.  As they have so far only displayed two offerings, it is still too early to tell if they will be able to meet that bar, although lets hope that this wasn’t their idea of stacking the deck with the good-stuff first.  You can sign up at their home page www.Jackthreads.com