More Primary T’s, Marc Jacobs Weighs In


Yesterday the LA Times ran a story on the plethora of candidate Tees circulating the web this primary season, including the Hillary shirt pictured above from Marc Jacobs. (the obama shirt is an official campaign shirt, pict borrowed from Tcritic)  While the article doesn’t report anything shocking, it gives me pleasure to read about Clinton losing at things, even if it is petty.  Having worked briefly in electoral politics, I learned two things: Alaskans like guns, and the “t-shirt” indicator is just about as accurate at predicting election results as the yard-sign count.  For the under 30 set, ordering a t-shirt online and pontificating at parties is somehow a much easier task than actually dragging one’s lazy ass to the polling station every 4 years. Anyway, speaking of being lazy here are the highlights:

At CafePress.com, where you can design your own T-shirt, Obama merch accounts for 73% of candidate-related sales; Clinton stuff makes up just 14.5%. But it’s fascinating to note that he was slightly lagging behind her until the end of 2007. Wearing Sen. John McCain on your sleeve? Not so chic. McCain-related merch currently accounts for 2.9% of sales.

Sure, T-shirts skew young, which suits Obama’s demo. So — would Clinton’s fans be more apt to wear their politics on their arm? Nope. Freddy & Ma, a custom online handbag designer, introduced “Vote Hillary” and “Vote Obama” totes in November for $25 apiece. The Obama version quickly became the political “it” bag. And last week, co-owner Amy Pigliacampo decided to mark down the Clinton bag to $10. “We had to put the Hillary totes on sale because we still have a lot left,” she says. “And it’s almost over.”

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