You don’t smoke it, son. You wear it.
Despite some dramatic improvements in quality and variety, most consumers still equate anything hemp with ugly and uncomfortable clothes worn more out of ideology than practicality. While hemp remains a mainstay in the dirty-hippy demographic, it rarely finds its way into more mainstream looking line-ups. The Hemp Trading Company (THTC…get it?) does however make a pretty good run at using the fiber for more than just tie-dying. The mere fact that they are one of the only (if not only) urban-eco companies make them worth noticing, as the hip-hop demographic is not especially known for their environmental activism. With the exception of some bland and rather predictable prints of their pot-leaf inspired logo, most of their line is well worth checking out. They do especially well with hip-hop inspired designs, including some collaborations with Zulu Nation and others.
Most of their current line is pretty steeply discounted right now while waiting for the Spring ‘08 line-up, but unfortunately is still priced in Pounds. The website has a much appreciated if sometimes ambiguous “ethics” page displaying their corporate ethos. We will hyper-link you there now.
Did you know it was the panda who solved the Russian hop-scotch mystery?
Stumble it!
